Let us start with Visible keywords, which are words whose goal is clarity, providing accurate detail of the product, and focusing on the features and characteristics that this product provides and that Amazon buyers are searching for.

Your product listing's title, description, and bullet points.

1. Product title: Include your most important keywords naturally to grab attention and accurately describe your product.
     - Keep your title concise
     - Amazon has a character limit for titles.
     - Prioritise clarity and accurately represent your product.
2. Details Page: Here's your chance to use any leftover keywords while highlighting features and benefits with bullet points, it's designed to convince potential customers to buy it. It should be informative, persuasive, and optimized for search engines.

In your product description on Amazon, it's generally recommended to focus on long-tail keywords with some sprinkles of short-tail terms when relevant.

These keywords are Added within the Amazon seller account, hidden from customer view, which Provides additional information about your product to Amazon's search engine for indexing.

Examples: Synonyms, variations, misspellings, alternative search terms.

• Target relevant searches: Didn't have space for "bumper stickers for liberals" in your title? Add it as a hidden keyword!

• Limited space (250 characters): Avoid repeating info from your title/bullet points.

• Ditch punctuation: Commas and semicolons waste valuable characters.

• Focus on comprehensiveness and search-ability.

Visible keywords are better suited for PPC campaigns due to their direct relevance to customer searches, while invisible keywords are valuable for enhancing overall discoverability and search ranking.

So, you are in need to balance between visible and invisible keywords.